HealthMaxxing, capitalised, is our brand — the company, the app and the published method. healthmaxxing, lowercase, is the practice, which we helped define and do not own. If you are writing about the trend, lowercase it. If you are writing about us, capitalise it. This page exists so that distinction is easy to get right.
One word, two things
| You mean | Write | Example |
|---|---|---|
| The cultural practice | healthmaxxing (lowercase) | “healthmaxxing has moved from TikTok into mainstream wellness coverage” |
| The company | HealthMaxxing LLC | “HealthMaxxing LLC, the company behind the app” |
| The app | HealthMaxxing | “HealthMaxxing tracks food, sleep, movement and mood in one place” |
| A person doing it | healthmaxxer (lowercase) | “healthmaxxers tend to track more than one domain” |
Two capitals, no space, no hyphen: HealthMaxxing. Not “Health Maxxing”, “HealthMaxing” (one x), “Healthmaxxing” (one capital) or “HEALTHMAXXING” outside a headline that capitalises everything.
Trademark status
HEALTHMAXXING is the subject of United States trademark application serial 99803493, filed 4 May 2026 by HealthMaxxing LLC in international classes 009 and 042. The application is pending examination. Current status is public at USPTO TSDR under that serial number.
Use ™ with the brand where a mark is conventional. We do not ask anyone to capitalise, mark or otherwise change how they write about the practice — a generic term describing what people do is not something a company should try to police, and we are not trying to.
Describing the app accurately
The one-line description we use, and the one we would rather see quoted than a paraphrase:
HealthMaxxing helps people see possible connections in their own wellness data and run structured, low-risk experiments — without presenting a correlation as a diagnosis or treatment.
Please avoid describing it as a medical, diagnostic or treatment product. It is a general-wellness app: it does not diagnose, treat, cure or prevent anything, and no clinical validation has been published. Our public claim registry lists what we do and do not claim, including four claims recorded specifically as not established.
Naming the founder
Dr. Fayez, a board-certified emergency physician, is the founder, author and clinical reviewer of the published method. Because the author and the reviewer are the same person, no independent review is implied — that conflict is disclosed on every clinically reviewed page and in our editorial policy, and we would rather it were repeated than omitted.
Logo and assets
The wordmark and app icon are available on request — email hello@maxxing.health and say what you need them for. Please do not recolour the mark, stretch it, or place it on a background that makes the two capitals hard to read, and please do not use it in a way that implies HealthMaxxing endorsed your product, article or research.
For company facts, figures and contact details, the press page is the canonical source.
Writing about the criticism of the category? We would rather you had our actual position than guessed at it: is healthmaxxing bad for you concedes the strongest objection, and healthmaxxing is not looksmaxxing separates the two terms that coverage most often conflates.